Innovation

The Man Who Saved the Porsche 911 from extinction!

Many people may not have heard of Peter W. Schutz, but without this man the 911 would most likely have vanished into history in 1981.

Schutz arrived at Porsche in Germany in 1980, working in the office of the Chief Engineer Helmuth Bott. As the story goes, in the Chief Engineers office in 1980 Schutz saw a strategy presentation of all the Porsche models and the growth line for 911 was stopped in 1981.

Schutz asked why this was and was advised that the 911 model was being discontinued.

Quickly, Schutz picked up board pen and extended the line off the chart and onto the wall.

Was this Innovation at work or vision? 

At Fishbone we think it was both. In any event the 911 has gone on to become a major contributor to Porsche revenues and profit. Schutz went on to become the German President and CEO of Porsche between 1981 and 1986.

If you have a strategy question and need outside guidance ~ call Fishbone and we’ll deliver some  innovation, vision and straight talking that will improve your revenues and bottom line.

Fishbone ~ It's innovation that counts!