New Customers

Developing new customers as users of your company's products or services can prove costly and growing the volume can sometimes be disappointing. Growth in market share comes by attracting potential customers in a similar way to your existing customers.

Fishbone understand that an effective route to market share increase may require small adaptations to your products, services and systems to meet similar customers' needs.

This "packaging" simultaneously reduces the financial risks of expanding and at the same time helps to protects margins.

Fishbone can help with getting this targeting and packaging right. 

To find customers similar to those already served we recommend the use of Fishbone "In-Depth" market research; This is used alongside market reports and demographic studies to identify groups of potential customers.

We thoroughly believe in concept testing to fully develop the best view of the users needs and how they see such product or services providers.

All customers may not be exactly the same as your existing customers but they may be more likely to buy more.

Fishbone also has experience of defining early adopters or innovators to improve the early success of new product or service launches in specific market segments.