Business activities are those which are concerned with seeking to meet the needs of customers by providing a product or service that they require.
There are various stages in the production of finished goods, so business activity typically involves adding value to resources such as raw materials, to make them more desirable to the end user.
Of course, one of the biggest value added is branding.
For example, well known brands like Coca Cola or McDonald's add a lot of value to the products sold by these companies because the brand is instantly recognisable and carries with it a whole range of perceived benefits to the customer. These global brands are widely available at multiple local distribution outlets. In this way, the brand influences the product and propels it rapidly through a life cycle where it becomes the “property” of the purchaser and ultimate consumer(s); part of their life-style. So further reinforcing the brand to deliver repeat purchasing.
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