Mike South

Director & Co-Founder, Fishbone

Mike South is a Growth, Service Transition, Marketing and Business Transformation specialist with more than 20 years leadership experience, with a special emphasis in programme management, customer insight, CRM, organisational efficiency, process change and innovation. He has worked with a range of companies from start-ups to some of the largest and most influential corporations in the US, Europe and Asia delivering sales and marketing, business strategy and transformation, knowledge management, business process improvement, product and service development, and coaching/ developing high performance teams. 

As the Project Director for France at C&W Europe, he was responsible for the UK and Veba shareholders' development and funding of Neuf Telecom; which sold in 2005 for $6bn to form Neuf Cegetel.  In 1997 Mike started-up o.tel.o (France) which was sold in 1999 to Mannesmann-Arcor. He was also the Director, Service Marketing for European initiatives in global projects at GTS and Ebone where he drew together the CRM strategy, application roll-outs, extranet development and integration of 11 European operators’ customer service facilities into two linked centres for more efficient European capability. 

Mike worked for 8+ years at Digital Equipment Corporation in various roles; sales, marketing, quality (EFQM & ISO 9000) and customer-led developments. In a Venture Capital start-up (Jonos) he launched the first portable (Luggable!) micro-computer; having a solid background in sales, NPD, market research and advertising and concept testing in software, computing and pharmaceuticals/OTC medicines markets. 

In 2001 Mike started his own interim business consultancy where he has successfully completed a range of service introductions,  strategy, marketing, commercial, cost of ownership and project assignments working with The Number, BT Global Services, Turk Telekom, Network Rail and DB Schenker.  Most recently he has been working as Head of Resources (interim) at ESG (Rail Engineering Consultancy) with responsibilities for IT Applications; CRM, sales pipeline, resourcing; branding, web and performance management.  

Mike has a B.Sc. in Psychology & Statistics from the University of London and has studied at INSEAD ~ Strategic Marketing (Markstrat); Achieving Outstanding Performance.

mike@fishbonesolutions.co.uk